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Pakistani Freelancer Makes $10 Million By Selling a WordPress Theme

Selling a WordPress theme can be a tricky job to do as a new developer or a freelancer but once you grasp the essential things to sprout sales, there seems to be no looking back.

Remember Muhammad Haris, the Pakistani freelancer behind Avada WordPress theme? Today marks a new milestone for Theme Fusion – the makers behind the most soldWordPress theme on Envato’s ThemeForest marketplace.

Muhammad Haris and his team mate Luke Beck have made a whooping $10 million USD by selling a WordPress theme they have been calling Avada. At the time this article was written, Avada had received 180,451 sales and it costs $59 for a regular license. An extended license of Avada costs about $2950.

Envato, the parent company behind ThemeForest broke the news on a blog they made earlier today.


A few years back I covered the story of the two freelancers who had just made $1 million by selling Avada at that time. Within the next two and half years time, the team has been able to sell even more copies of the theme making $10 million overall and that’s not even the end of it. The theme can be sold as many times as a new buyer places the order.

On ThemeForest, Muhammad Haris and Luke Beck have restricted themselves to Avada only. They have no other products showcased on their ThemeForest store. Often freelancers sell multiple items including WordPress Plugins, WordPress themes etc.

The Guys Behind Theme Fusion

Haris is a Pakistani freelancer working out of his home in Lahore, Pakistan. He started ThemeFusion with Luke Beck whom he met online back in 2011. He majorly writes the code for Avada.


Muhammad Haris can be seen working from his home in Lahore

Luke Beck is a US based designer with extensive experience in print design and web design. Luke has designed the interfaces and layouts of Avada theme. Apart from Theme Fusion, Luke also has a personal store at ThemeForest where he sells PSD templates.


Luke Beck with his family

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